Despite a mountain of evidence that you would have to be deaf, dumb and blind to ignore, some advertisers–and their agencies–are still having a difficult time realizing that the rules of consumer engagement have changed significantly, and changed forever (I guess those unfortunate souls are not reading this blog).
This situation is brought to life in a funny, well-produced video from…….Microsoft!? That’s right, the big ole monster of a monopoly did this smart little film to convince stubborn advertisers that the world is changing, and they are the people to guide us to the land of milk and honey. And for all I know, maybe they are. In any case, it is required viewing for all CPG clients and agencies. You’ll find the video, and a blog about it, here: http://bringtheloveback.com/2007/05/16/mdas_europe/
Special thanks to Sean Flavin (super tech maven) from Digitas for pointing this out.
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