Iced Tea Worth Fighting For

Yesterday, “Attention Shoppers!” traveled to Canada. I, personally, will be traveling to Canada on Friday. So I think, given those clear signals, the only logical thing to do is keep “Attention Shoppers!” in Canada.

So here is an ‘advergame” (I am not sure that is a real word, but even if it is, I don’t like it much, so I probably will not be using it again) from Canadian agency Lowe Roche, located in the lovely city of Toronto. http://www.plungeandplay.com/plungeandplay2/

I will be making the trip to Montreal on Friday, and will do my best to find some interesting French-Canadian-CPG-Internet stuff. Back to the subject at hand, the game is for Nestea, and is the second in a series of games the agency has created for their client, so all parties involved must think it’s working for them. I liked the sound, but thought the animation was a little boring. And the game itself—a fighting theme that brought back memories of a few misspent years I lived through in the early 80s–is so similar to other, much more professionally done games that I have to wonder if their target will really spend much time with it. I certainly didn’t.  But then again, I am probably not the audience.

Speaking of audience, this seems like a very male oriented game, and I’m wondering how the female portion of the Nestea consumers likes this. I am assuming that they are the major buyers of the product. In any case, let me know if you liked the game.

This certainly won’t be the last time we talk about games, as they continue to grow in importance in our cherished space—that space where the internet intersects with consumer packaged goods and Canada. At least for a while. A bientot.