French-Canadian Blockhead

Once again “Attention Shoppers!” is traveling the world in search of interesting examples of CPG/Internet marketing. Today we are in Montreal. Truth be told, we are spending most of our time at a music festival and have not had much opportunity to ferret out the best our French-Canadian neighbors have to offer in the way of online creativity.

Still, we did find this work for the popular convenience store chain, “Couche Tard” (literally, people who stay up late). They are sort of the French Canadian version of 7-11. The work, selling the ability of ice coffee to allow one to truly relax in the face of those annoying people around us,  features audio personalization and stop action animation. Just click here http://enfinseule.ca/cappuccino.php  and then type a name (it needs to be a women’s French name, such as Marie, Claire, Sylvie, etc. There is, of course a men’s version as well). Then click on the type on the bottom of the page, once you hear the ocean.

For those of you who don’t understand French, the VO says “Stay cool, get a large ice coffee for $1.99”.  We have seen audio personalization before, of course. But never have we seen it used to nag people so effectively. There is also something creepy about the animation, yet also strangely appealing.

Bon Samedi.