Attention Shoppers!

A Game That’s a Pain

July 31, 2007 · Leave a Comment

I have just spent the last half hour trying to play this new game from the fine folks at Bayer. The effort is in support of the launch of new Aleve Liquid Gels.

I have to give them high marks for ambition, but, unfortunately, the game keeps crashing on me. Hopefully you will have better luck. Basically, the idea is that there is a bunch of nasty evil people in a group called PAIN, who want to slow down the flow of information on the internet (perhaps that is why the game kept crashing?). The liquid flow of information, like the liquid in new Aleve Liquid Gels, I guess.

Anyway, a crazy scientist (who appears to be channeling Christopher Lloyd in Back to the Future, but is not as funny), is on to them, they capture him, a journalist is trying to help him, etc (that’s as far as I could get).

According the New York Times, Bayer is going after a younger target with this project, since most people equate Aleve with helping old geezers deal with arthritic pain.  As an old geezer myself, I applaud the effort, and feel their pain.

By the way, I hope everyone notices that I finally figured out how to write links to words, and not just include a long, ugly url. I am improving on a daily basis.

Categories: Advertising and marketing · Creativity · advergames · branding · consumer packaged goods · digitas · internet advertising · online · online marketing

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