It seems that only six months ago (wait, it WAS six months ago), every marketer, including many CPG companies, was talking about Second Life. Today is a very different story, as this piece in Wired points out. The damning article’s title: “How Madison Avenue is Wasting Millions on a Deserted Second Life.”
Wired happend to be one of the early champions of Second Life, and while this story doesn’t mean the patient is dead, it certainly means that several important vital signs are none too good.
4 responses so far ↓
Pam Knox // August 7, 2007 at 8:26 pm |
I recently read an article about Second Life which stated that the most purchased item for frequenters of that brave new world is … artificial genitalia.
(“He has the biggest…avatar…”)
Indeed this may not be the ideal venue for mainstream marketers.
Mick O'Brien // August 8, 2007 at 12:10 am |
One wonders how pricing is determined….
Pam Knox // August 8, 2007 at 4:13 pm |
One wonders — at the risk to one’s own sanity and moral compass.
Coke Adds Life to Second Life « Attention Shoppers! // August 16, 2007 at 11:38 pm |
[...] 16th, 2007 · No Comments A little over a week ago, Attention Shoppers! brought to YOUR attention an article in Wired Magazine that said, for all intents and purposes, ad agencies were wasting their [...]