A little over a week ago, Attention Shoppers! brought to YOUR attention an article in Wired Magazine that said, for all intents and purposes, ad agencies were wasting their clients’ money in Second Life. The author presented some pretty compelling evidence as to why spending time or money in Second Life was simply not a good idea for marketers right now. Coke, certainly no slouch when it comes to marketing, appears to disagree. Check out this article from Adweek.
Of course, when you have 3.7 gazillion bucks to spend (not official AdTrax numbers) you can toss a few hundred thousand Second Life’s way without having to meet with the folks in finance.
2 responses so far ↓
Thomas // August 17, 2007 at 10:04 pm |
Time recently had a short article on this very topic:
http://www.time.com/time/magazine/article/0,9171,1651500,00.html
With big brands pulling out (American Apparel, Starwood, etc.) and legal woes on the horizon, Coke does make an odd move.
Besides, does marketing to only 70 people at a time really make sense?
Mick O'Brien // August 17, 2007 at 10:37 pm |
Only if those 70 people are buying a HUGE number of six packs. On the other hand, Coke has such a large marketing budget that the tiny amount spent here is certainly positioned as “test and learn”. And Coke probably is one of the marketers that should be here testing and learning.