As often as possible, I try to check in on the major sites that our targets tend to frequent. Tonight, I am playing the airport waiting game, my flight delayed once again in a major city in Ohio. So I visited Glam (now claiming to be number one with women—19 million visitors a month, as opposed to iVillage’s 17 mil) and noticed this major charity play from Yoplait.
Increasingly, companies have been spending serious marketing dollars in the cause-related area. It will be interesting to see what happens to those dollars when companies can see, thanks to the internet, exactly how much activity those dollars are actually generating. Do you think spending will go up or down?
2 responses so far ↓
pegleg // September 11, 2007 at 4:17 pm |
i think this is a well thought out effort – connecting to their popular tv spots (the site invites you to fill in yoplait is (blank) good. and a sustained charity effort as well. i’ve always wondered though, aren’t those collected lids kind of sticky?
Mick O'Brien // September 11, 2007 at 10:52 pm |
Good Lord yes! As a lad growing up in Minnesota I collected Coke bottle caps (remeber the cork and metal ones?) They were VERY sticky, and eventually developed a strange smell that stays with me still today, much like a Proustian madeleine….