He Who Has The Most Friends Wins

In a popularity contest with millions of friends (and hundreds of millions of dollars) at stake, Facebook appears to be getting the best of last year’s it site, MySpace.  We at Attention Shoppers! have pointed out a number of times that Facebook is the hot destination du jour for the cool kids (and adults who want to be like the cool kids), and now the folks at AdweekMedia have made it official. They have just named Facebook the hottest digital property of the year.  

Of course, that doesn’t mean that MySpace is now hanging out with the nerds—it landed in the runner-up spot. YouTube rounded out the top three. The article makes for interesting reading, as we strive to get better at meeting our consumers where they spend most of their time, and provide them with marketing that is valuable to them.

On an unrelated topic, I hope by now you have all noticed the nice new picture that graces the Attention Shoppers! home page. I shot it myself at the local Stop and Shop, as I was shopping for many delightful CPG products.