Be Careful What You Shave With—You Could Get a Baby Butt-Kicking

You all remember that whacky story about Oedipus and his slightly dysfunctional family, right? No? It goes something like this: Boy loves girl (who happens to be his mother), boy kills father, boy marries mother. The End.  

Well, leave it to those psychologically complex folks from France (at JWT) to update the Oedipian tale, add a ninja baby and use it to sell razors!  

In all honesty, maybe this work isn’t REALLY based on Oedipus (I may have just wanted to use my World Lit. 101 class knowledge for once), but the campaign does feature a baby who wants to beat his dad to a pulp. Why? Because cher papa has started to use a Wilkinson razor that makes his skin feel as soft as a baby’s bum. So Mom now showers more of her attention on Dad than the kid. And that makes the kid fighting mad.

Take a look at the intro video, explore the site, then, if you are so inclined, download the elaborately produced game and get it on.  

Wilkinson is clearly going after the younger crowd here, but I’m not convinced large numbers of them will download a game that, however well-done it is, does not come close to competing with the console and online games they play every day. That said, the site and animation are really fun, and they certainly communicate the client’s message in a clever, memorable way.

Special merci to Mike Davis from Digitas for sending this my way.