Here is an effort from the good folks at Country Crock that is a combination of community and cause marketing. It is called Spread the Sharing, and the way it work is simple: if you share a story about food or meals, Country Crock will donate a meal to charity. There is a lot of nice content here, and it is easy to view or participate.
Specail thanks to Sarah Hanson from Digitas for pointing this out to me.
A nice warm feeling as we roll into Thanksgiving week.