The Beaver Would Be a Great Mascot for What Product Aimed at Women?

Feminine hygiene products can be tough to advertise. And I should know, since I work on brands in this category. It is no secret that most people—both men and women—don’t feel all that comfortable taking about pads, tampons and everything else associated with period products. Which is what makes this site for Kotex in Australia so interesting.

The site is just one part of a multi-media campaign that features a friendly beaver reminding girls and women that Kotex has great products that will help them “take care down there.”

 There have been calls to have the commercials banned from TV. Which, I think, is one of the points this campaign is trying to make.