Yesterday I posted some work done by one of the greatest marketers in history, the Coca-Cola company (By the way, I promised one of my Digitas friends, Inal Olmez, that I would try to figure out how that Coke Zero Game was performing; according to Compete—and I’m not saying these stats are correct—4,700 people hit the site in March, so the answer would be not so great).
Coke, of course, has created some of the most fantastic, and effective, TV commercials ever. But that doesn’t mean that they are having the same success in the online space. Check out this article from Adweek today for an interesting take on how Coke is evolving the way they think about the social media space.
3 responses so far ↓
Inal // April 8, 2008 at 7:49 pm
Is there a way to read the article if you don’t have a subscription? Also, I wonder how many hits on the game site are attributed to the fact that it was a FWA site of the day.
Mick O'Brien // April 8, 2008 at 7:55 pm
Inal,
Try this link. http://www.adweek.com/aw/news/digital/index.jsp
Don’t know why it isn’t linking–I have never had a problem with Adweek before.
inal // April 10, 2008 at 4:32 pm
That worked. Thanks
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