Tostitos Says No to Fun, Yes to Production Budget

Take a look at this latest effort from the junk food purveyors at Tostitos. Nolaf.org is the “official” site of an organization dedicated to stamping out fun in all its forms—with one of the main forms being the mirth that results from eating a handful of Tostitos.

 

The fake organization idea is not a new one. But give the people behind this work credit for doing it right. They created thirty different videos with high production values, all tied together in a smooth experience. The casting is good. There are even special effects. And a lot of the stuff is funny. I think the target, which I assume to be young males, will spend a lot of time with this. If you want more information on what went into the work, here is a press release from Mekanism, the San Fran-based digital production agency that helped created Nolaf.org.

 

What the clients at Tostitos clearly understand is that today, when it comes to creating sticky  experiences for the online space, you need to spend money. It seems simple, but many clients still believe that if the media is “free”, production should be no or low-cost as well. Or better yet, have consumers create your content. It simply can’t work that way on a consistent basis. Not if you want to use online space to really build your brand in a way $800,000 commercials never could.