Just What The Boys Need–Another Contest

 

We all know that marketing in the online world is all about offering value to people that you want to buy your product. The more good times they spend with your product online, the logic goes, the more likely they will be to reach for an old friend when they are in the supermarket aisle.

 

But what really is value? In many cases, probably in too many cases, value comes in the form of a contest or sweepstakes. Do these things really work? You’d have to think so, since they’ve been around long before the internet was even a gleam in Al Gore’s eye. And by some of the most successful marketers in the world.

 

Here is one that I saw today for Pepsi. It’s aimed at teen guys, I suspect, and features Gary, a typical British football fan. Curiously, the site comes to us via the efforts of Pepsi NORWAY. I tried to find the Norwegian version of the site, but I was unsuccessful. However, one of the things you can do on the site is order a real pizza. From a Norwegian pizza place. If you do order one, I would at least tip the delivery dude an extra buck.