Our Second Annual Cannes Report

 Loyal readers of Attention Shoppers! can’t help but have noticed that we have been strangely silent the past two weeks or so. A series of circumstances has made posting difficult to impossible. But we are now back and better than ever.

 

In fact, we are back just in time to celebrate the first anniversary of Attention Shoppers! And what a year it has been. Filled with massive changes and serious upheaval. What fun!

 

The first days of summer, of course, mean that it is time for the advertising industry’s annual migration to Cannes, to worship at the alter of the almighty creative idea.

 

I will spend the next few posts discussing notable work winning Cannes Cyber Lions. This year, like last year, the judges awarded the Cyber Grand Prix to three different entries. One of these Attention Shoppers! has already covered: the quirky, wonderful work done for Japanese clothing retailer Uniqlo. Here is what we said about it. And here is the site for those of you who missed it. And here is their Cannes entry.

 

As far as I can tell, the only Gold Lion in the CPG space was awarded to this Japanese work for Axe (see here for their entry). I find the design, interface and overall idea very innovative (the Japanese continue to do some of the most compelling work in the online space). This work combines online, out-of-home and consumer generated content in a way that nicely represents how dramatically our business has changed in a very short time.