People Loved to Watch HBO’s Voyeur at Cannes

Since there was so little award-winning work in the CPG category at Cannes this year (significantly less than last year, which is curious) we will venture to winners from other categories which you should find interesting.

 

If you have not yet seen the remarkable work that BBDO New York did to promote the HBO online and on-demand project, Voyeur, you should do so post haste. Here is the video that accompanied the Cannes entry. The multi-channel effort was a massive award winner, taking home two Grand Prix trophies (in outdoor and promotions) as will as five Gold Lions, a Silver and a Bronze in Media, Cyber, Design, Promotions and Film.

 

The premise is simple—HBO gives us a glimpse of what people do when they think no one’s watching. The site itself is mesmerizing—an amazing way to tell stories without dialogue.

 

Of course, no creative work this successful comes without some controversy. Check out this complaint from the interactive shop that collaborated with BBDO.