Jump Rope and Drink Coke (But Not at the Same Time)

 You may have noticed that Attention Shoppers! has focused on the online marketing efforts of the Coca-Cola company more than once. That’s because Coke happens to be one of the most successful marketers in the world, and their target audience happens to live online. We believe there is a lot that CPG marketers can learn from Coke.

 

Our example today comes from Coke in Brazil. You may know that Brazil is one of the fastest growing economies in the world. But you may not know that it is also a hotbed of advertising (and internet) creativity.  

 

There is much to like about this site that takes jumping rope to an entirely new place. With fun—and easy to understand–navigation, a catchy music track (that you can download) and tons of instructional videos, this is an awesome site that provides fun and value to Coke drinkers and non-drinkers alike. There is also a user-generated content component and YouTube partnership.

 

While I’m not sure if Coke is jumping on a Brazilian craze or attempting to start one, they certainly get high marks for this effort.