This evening, the staff from Attention Shoppers! was huddled around the editorial desk collectively reading our weekly Newsweek magazine when we came across an ad that intrigued us. It was for Grape Nuts. And it was very odd. In fact, we cannot even begin to explain it. OK, we’ll try.
The headline read: Record Heat…Melting Ice Caps
But the headline was crossed out with a red marker, and the red marker had also written the words “Wake-Up Call” and on the bottom of the page: “It is what it is.”
There was also a URL: NoGrapesNoNuts.com
So I went there. And it was a very weird experience. I should say at this point that I am a major Grape Nuts consumer. It is a wonderful product. I eat it often. But this site is very confusing to me. It features a pretty funny comedian. Who is very nervous as he talks about Grape Nuts. But I am not sure what he is going for here. Clearly, they are looking for a younger demo.
I should also say that, technologically and from User Experience point of view this was not a great site experience. I had a bunch of issues when I tried to click on stuff or wanted to go to various destinations.
Still, major kudos for Grape Nuts for pushing the envelope. I look forward to NoGrapesNoNuts 2.0.
1 response so far ↓
MB Paul // September 24, 2008 at 3:35 pm |
Ha! My thoughts exactly. I found the site via Salon .com, and there the come-on was Pale Ale- Oatmeal Stout – crossed off – Beer.
I loved the wry humor, but I went crazy trying to just click on the recipes or to shut the guy up. It’s a site I would have forwarded to friends as a pretty unique approach to advertising- the kind of advertainment humor that can be a delight to stumble upon.
Unfortunately, I couldn’t even click on the”contact us” to let Post know that I thought they had something pretty unique. Too bad!
MBP in Ohio