Attention Shoppers! On Vacation

The entire, and very massive, staff at Attention Shoppers! will be spending the next two weeks attempting to achieve a bit of rest and relaxation. We will also be shopping. A lot.

The Allure of Free Stuff is Stronger Than Ever

Last year around this time, Attention Shoppers! pointed out an interesting online/offline promotion that the Fashionistas at Allure magazine had come up with. Well, they are at it again, and this time The Allure of Free Stuff is bigger and better than ever.

 

The simple premise is the same: every day, during the month of August at a specified time, registrants are invited to log on to the Allure site. That’s all they need to do for a chance to win anything from a can of Sunsilk Hairapy Captivating Culs Bel & Cream Twist (retail value $3.69) to a $1,200 leather trench coat from Banana Republic. In all there are 34,328 prizes—up from 20,000 prizes in 2007.

 

This year, there is also a mobile component. If you sign up for mobile alerts, you’ll get a text message sent to you 30 minutes before each giveaway begins.

 

In our book, this is a win, win, win situation. Consumers win, of course, because there is a very good chance that they WILL win since there are so many prizes. The companies providing the prizes—mostly CPG products in the health and beauty space—win because it’s nice publicity and a good sampling opportunity. And Allure wins big, because this is generating a huge influx of visitors to their site at very little cost.

 

Eos Makes Shaving Sexy

 Most women consider shaving their legs to be a chore—something they need to do, certainly not something they want to do. Eos, a shave gel that up to now has escaped the attention of the crack reporting team at Attention Shoppers!, aims to change all of that with this online experience that makes the act of shaving a very sexy act indeed. In fact, one might think that men will find this site every bit as appealing as women.

 

That said, there isn’t much interactivity on the site. Just a sensual, haunting soundtrack and a black and white video of awomen enjoying herself in an Eos moment. The framing of the video is one of the things that makes the site interesting. Go to the site and you will see what we mean.

 

The highly regarded arbiter of what is cool and good, The Favorite Website Awards (FWA), named Eos its site of the day today.