Twix Has Axe Envy and Helps You Get the Girl

I imagine that most people enjoy a Twix now and then. And, judging by this elaborate online campaign from the aforementioned candy-hawker, most Twix customers enjoy getting the girl now and then. That is the premise of this site, which walks on ground already covered by several brands, most notably Axe.

 

The premise of the video-based experience is simple: you follow a guy as he attempts to entice a comely lass to accompany him to his apartment. Along the way, the video stops in a situation where you are asked to chose between two alternatives (all the while, our protagonist is chewing on a Twix).

 

Overall, it’s not poorly done—they certainly spent money on casting and shooting—but it does feel a bit done. Worst of all, I tired the thing three times and it locked up before I could see what happened when the dude got the girl to his apartment.