It is Thanksgiving Eve, when all thoughts turn to eating (and giving thanks, but that may be just an excuse for massive eating in some quarters). We at Attention Shoppers are no different, which is why today we are highlighting this relatively odd execution from the fine country of Sweden (where, of course, they will not be celebrating Thanksgiving tomorrow).
Done on behalf of Heinz ketchup, this site is actually a scientific experiment! The Swedish scientists/ketchup marketers have placed two plants in identical environments. EXCEPT, one plant is exposed to messages from a human voice. Actually, it’s a digitized voice which is necessary because visitors to the site are allowed to type in their messages which will be read to the plant by the digitized voice.
How is all this supposed to sell Heinz ketchup? Perhaps it proves that Heinz will do anything to get great tomatoes to make great ketchup. Will people care? Or will they think it is about as exciting as watching grass grow?
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