Consumer Generated Content? In Japan, Acecook Opts for Consumer Generated Products

 

Yum!

As you know, at Attention Shoppers! we spare no expense or effort as we scour the world for interesting examples of how marketers are using the internet to reach customers in new, more powerful ways. Today, our search takes us to Japan, where Acecook, fine purvayors of ramen noodles, is using social networking to help their chefs/chemists come up with new product flavors.

 

Mixi is the Facebook of Japan

 

 

 

They have joined forces with Mixi—the leading social networking site in Japan—to create a community where members can suggest new product ideas, vote on the ones that sound the best and even suggest new ad slogans. You can read more about the effort here.

All this talk about ramen noodles has made us nostalgic for our college years, when, thanks to advanced pasta technology, we could eat for weeks with a five dollar bill and a hot plate.