Attention Shoppers!

Visit M&M’s Street in France, But Leave the Kids at Home

December 4, 2008 · Leave a Comment

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Take gander at this interesting, well-produced site for some of the world’s favorite candies. There’s lots to see and do on M&Ms Street, and the experience is a great combination of sound design, video and flash animation.

picture-21However, it’s one of those executions that probably won’t see the light of day on the US M&Ms site anytime soon. That’s because one of the “activities” that you can partake in on M&Ms Street happens to be in “Sexy Sweet”, a….umm.. “dance” club.

There, your favorite M&Ms do a striptease to show off their chocolate goodness. Both male and female M&Ms get into the act. It’s all quite humorous, and obviously they are going after an older, French crowd with this. But given the fact that it’s on the Web, where anyone, anywhere can see it, we’re a bit surprised that the Mars company would want that kind of an association with their brand.  

Categories: Branded Content · CPG Wbsites · consumer packaged goods · internet advertising · online marketing
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