Attention Shoppers! is a blog that explores the way Consumer Packaged Goods companies are using online marketing to reach their customers in new and more powerful ways. The author is Mick O’Brien (www.mob-creative.com), a creative director who has helped clients such as Gillette, The Home Depot, FedEx, Tide, Oral-B, and Sara Lee use the internet to get shoppers’ attention. That said, the views and opinions expressed in this blog are Mick’s alone, and do not necessarily reflect those of his employers or the clients with whom he works.
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Recent Posts
- Students don’t read marketers’ emails—maybe because they’re boring (the emails, not the students)
- Leroy Merlin Makes Home Improvement Beautiful
- Visit M&M’s Street in France, But Leave the Kids at Home
- Consumer Generated Content? In Japan, Acecook Opts for Consumer Generated Products
- Heinz conducts ketchup research that involves talking to plants. In Sweden.
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3 responses so far ↓
George Jenkins // June 28, 2007 at 5:30 pm |
Interesting blog. Where’s the RSS button/link? It’s more efficient for me to track/read several blogs’ RSS feeds via my web browser. Thanks.
mickobrien // June 29, 2007 at 3:10 am |
Great point, George. In fact a couple of other readers have inquired about this. I will look into it, and add RSS to the blog as soon as possible. Methinks it is an optional add-on.
Mick O'Brien // July 11, 2007 at 3:08 am |
Just in case you have not seen it, the RSS feed is available via the orage icon to the right.