Starbucks Wants to Go Home With You

No longer content to take your cash when you are trying to wake up for work, Starbucks now wants your grocery dollars as well. That’s right, your favorite cup of Joe is now making a big play in the CPG space.  Take a look at this brand new site. It uses a blackboard motif that will be familiar to Starbucks regulars and includes a nicely done quiz that will tell you exactly which sack of beans is best for you.  There’s also a section that displays chalkboard art from Starbuck’s baristas. But there is only one drawing. From a Canadian Starbucks. Surely they could have put up a few more at launch, but then I quibble, I suppose. Perhaps all the baristas are busy baristing.